Interview Carsten Rasmussen

Inspired-Search | 28 November 2019

Tough but fair, caring and open are words Carsten Rasmussen uses to describe his management style. The COO of the LEGO Group, headquartered in Billund was recently named the most influential supply chain-leader in Denmark for 2019 by Supply Chain Management in collaboration with Inspired-Search. It’s an achievement arrived at through his cross disciplinary experience, a passion for the job and his ability to build complete trust in his close knit team. He encourages them to take risks and celebrate both the successes and the failures. In an environment that “offers the chance of constant discovery and the possibility to create something new every time” you’d imagine it’s always fun. However, there are also challenges to be addressed. Adjusting to the LEGO mission of using sustainable materials in all core products and packaging by 2030 and the rise in personalised, direct-to-consumer sales brings many challenges and opportunities. “You need to be broad in your thinking, in your interests, and with your colleagues,” says Rasmussen.

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Interview conducted by Martijn Lofvers and Edwin Tuyn, written by Helen Armstrong