Sami Naffakh

sami naffakh

2Sami Naffakh

Reckitt Benckiser

Chief Supply Officer

Reckitt Benckiser Group plc (“RB”) announced in June 2020 the appointment of Sami Naffakh, effective 1 July, as Chief Supply Officer (CSO) and member of the Company’s Executive Committee. Sami has more than 25 years of broad international leadership experience in fast moving consumer goods (FCMG) companies such as Unilever, Danone and Estee Lauder – as well as RB where he held several leadership positions from 2003 to 2009. Naffakh’s most recent position was at Arla Foods, where he was Executive Vice President and headed up supply chain operations globally.

SCM interview

Reckitt Benckiser Group plc (“RB”) announced in June 2020 the appointment of Sami Naffakh, effective 1 July, as Chief Supply Officer (CSO) and member of the Company’s Executive Committee. Sami has more than 25 years of broad international leadership experience in fast moving consumer goods (FCMG) companies such as Unilever, Danone and Estee Lauder – as well as RB where he held several leadership positions from 2003 to 2009. Naffakh’s most recent position was at Arla Foods, where he was Executive Vice President and headed up supply chain operations globally.

Commenting on his appointment, chief executive officer, Laxman Narasimhan of RB, said, “Sami’s broad experience included managing Arla’s manufacturing and logistics operations worldwide, global procurement of goods and services, as well as support functions such as quality and food safety, health and safety, and sustainability. In addition, he led a major transformation of its supply chain from farm to retailer, with the goal of increasing competitiveness, agility and sustainability to quickly adapt to evolving consumer trends and customer requirements.”

Laxman continued: “As we continue to ‘navigate our new normal’, we must also start to focus on our medium-to-longer-term supply needs across the entire, diverse portfolio. We will build on our momentum and invest to create a highly capable, global supply function to meet our strategic ambition of transforming the business and positioning RB for sustainable growth.”

With success. RB listed a £14.0 bn net revenu (+8,9%) in 2020. In the annual report the company stated: “We have taken advantage of some positive market developments across the breadth of the portfolio. For example, COVID-19 has presented significant opportunities for our disinfectant brands, resulting in strong growth; over this period, we have worked to take Dettol and Lysol into 70 new markets, and new category adjacencies over 2020 and 2021, including to service business customers, in particular the providers of accommodation, travel services, public spaces and events, workspaces and shared facilities.”

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